Creating a Content Development Strategy for Blogs

1. Decide the most important goal for your blog. For example, you might use blogging as a branding tool or a means to generate direct or indirect revenue.
2. Make a list of content types that will achieve your goals. Create a weekly schedule which includes these content types.
3. Observe the type of content that other blogs in your niche produce. Find an informational need that is poorly fulfilled by others and create content to plug the gap. Experiment with different content types to attract attention.
4. Differentiate your blog by altering the content focus, type and format. Effective differentiation tactics involve creating a authorial persona, writing from experience, sharing your opinions and revealing your personality.

And that’s all there is to it. Pay attention to the content you are currently creating and think of ways they could be interconnected. Examine your content to see if they are fulfilling your overall goals. Create a content development strategy that works.

Consciously and strategically thinking about the content creation process is a good way to position your website against other content providers in the same field. Your site will gradually develop a distinctive value-driven identity, which will eventually lead to greater profitability and popularity.