A Review of Kontera - Monetize your website with Contextual In Text Advertising

How does Kontera work?

Kontera is an In-Text advertising solution that automatically converts specific keywords on your website into monetized links. You’ll simply need to install a script on every page of your website and several words per page will be transformed into links with bubble box advertisements. Like Adsense, you’ll earn money according to both Cost-Per-Impression and Cost-per-Click.

According to their website, Kontera currently only works for publishers in USA, Canada and UK. Do note that these limitations could be outdated because I’ve read that some Australian, European and Indian publishers have been accepted into their network as well. I would suggest emailing Kontera or just signing up to check if your application will be approved.

Why should I use Kontera?

Kontera doesn’t conflict with Google Adsense, an advertising network that you are probably already running on your website. This means that you can use Kontera alongside Adsense, which gives you another way to monetize your website. Kontera is also a reliable option for webmasters who do not like to use blocks of Adsense-style contextual ads on their website.

Several publishers using both Adsense and Kontera have indicated that they have not experienced any drops in CTR for Adsense, so it’s possible that using Kontera will not have a negative effect on your integrated Adsense ads.

While this has been the experience of most publishers using Kontera, your mileage may vary depending on factors such as ad placement, site design, content type as well as keyword density.

What qualifications do I need to be accepted as a publisher?

According to Kontera, your website should have more than 500,000 page impressions per month and must be rich in textual content. Your site must also be in English and must not cover subjects like pornography and other illegal activities.

The largest barrier of entry is obviously, the page impressions prerequisite. Most smaller blogs do not meet that requirement so using Kontera was originally next to impossible. However, I recently came across news that Kontera is currently opening up its doors to publishers with smaller traffic levels.

Kontera Review - Final Thoughts.

Here’s a summary of what most publishers have mentioned about Kontera. Some of the points come from my brief experience of using Kontera on Dosh Dosh.

What’s Cool.

• Efficient and personal customer support.
• Legitimate. Kontera pays on time.
• CPM rates are negotiable if your site attracts significant traffic
• Very easy to install. Only takes a few minutes to set up the code.

What’s Not

• No real time stats - reporting is 1 day behind.
• Advertising may not be targeted. Some manual tweaking needed.
• Doesn’t work in Firefox. I can’t see Kontera ads when I’m running FF. Anyone verify this?
• Kontera script slows down loading time for webpages.
• In Text advertising may detract from content.