Why You Should Build Your Feed Subscriber

Subscribing to a web feed allows one to centralize a large number of websites and monitor them through a feed reader, which is a basically a funnel which channels content right to your browser window or desktop.

Common benefits of a strong feed subscriber base.

• Personal Gratification. This most basic benefit pertains to the mild pleasure that results from tracking statistical figures. It is personally gratifying to see a feed count increase over time as it represents the fact that more people are interested in your website.
• Feed-based Monetization. Involves the selling of advertisements in feeds. Depending on the size of your feed, this can bring in some extra money every month from your website.
• Social Proof. A large subscriber base offers social proof by validating your blog in the eyes of first-time visitors. A feed count is just one of the social tools you can use to grow your blog’s audience.

Three Other Benefits of Building a Feed Subscriber Base

1. Ability to Initiate Feed-Level Promotions. Feeds allow you to promote a specific project or item outside of the normal post and site structure. For example, if you want to promote an affiliate program through your feeds and not on your blog, all you need to do is to include it within a feed signature. Two of the feed signature Wordpress plugins you can use are Digital Fingerprint and Sig2Feed.
2. Improved Linkability. Links come more easily when you have an audience regularly following your blog, especially when that audience consists of people who can link to or recommend your blog to their friends. For breaking news, the feed audience may react faster and hence direct targeted traffic to your content. This will eventually lead to a snowball effect and induce more links or traffic to come in over time.
3. Buzz Generators. Feed audience access material on your blog faster and have the ability to fill your website with relevant comments or feedback. They are essentially buzz generators which makes the blog look ‘busy’ or or more welcoming for other readers when they visit the site to view the content.